Chains and franchises
The day never quite follows the schedule.Carden handles the gap, salon by salon.
A cancellation, a late arrival, a service that finishes early. Connected read-only to your network’s booking systems, Carden announces every freed-up slot to local clients, as a story on the salon’s own account. Each salon has its own setting; head office sets the framework and tracks the results. Your booking systems stay in place. Your teams have nothing to do.
- Free audit on 1 to 3 salons
- Fresha, Treatwell or others
- No migration
Salon Nation
Story posted
Head office
One setting per salon
On the day
Slots get lost in the gap.
A calendar booked ahead is reassuring: it lets you organise the team and plan. But what’s planned and what actually happens never quite match. Across a network, those small gaps repeat in every salon, every day — and head office never sees them.
- A cancellation
- Saturday, 10:55. The 11 o’clock client isn’t coming. The slot is right there, empty, and the team is in the middle of a colour.
- A late arrival
- A client turns up twenty minutes late. The service is shortened or pushed back, and the rest of the morning is rebuilt on the fly.
- A service that finishes early
- Catalogue times are estimates. When a service ends early, the time freed up is offered to nobody.
Nobody did a bad job. That’s just a day in a salon.
Why speed is everything
A freed-up slot has a processing time.
Leave it too long and it’s gone. An hour before, there’s still someone nearby to take it; ten minutes before, far fewer. No network can ask its teams to watch the calendar and post between clients. Carden does it for them, within minutes.
Nobody in the salon lifted a finger. The slot got filled.
- Read-only connection
- Carden sees the day’s appointments in the booking systems already in place. It never changes anything.
- Posted on the salon’s account
- The freed-up slot goes out as a story on the salon’s Instagram and Facebook, on brand.
- Seen by people who already follow it
- Not strangers: its followers, people in the area who were waiting for a slot there.
No single recipe
As many settings as there are salons.
A network shares a brand, not a single clientele. The station salon, the shopping-centre salon and the neighbourhood salon don’t live the same days. You wouldn’t give every client the same cut; one rule for every salon is the same mistake. Carden starts from each salon’s real days: data first, not gut feeling.
- Two slots kept for Saturday itself
- Its Saturdays book up days ahead. Two slots can no longer be booked in advance: they open on the day, at a last-minute rate.
- One slot opened midweek
- It opens one slot on Wednesday for people who decide that same morning. At the usual price.
- No variable pricing
- It turns down any premium — its choice. The slots kept for the day itself go at the usual price.
High-demand salon
Neighbourhood salon
Salon attached to its price list
Three examples of possible settings within one network, not client cases. Yours is built on your own figures.
For head office
A clientele renews itself. Leave it a door open.
Clients move, change habits, drift away. A network only holds if others take their place. And those newcomers want availability, sometimes right now — beauty emergencies are real — while your teams want control. Welcome and quality aren’t opposites: the question is balance. Carden sets it salon by salon, without touching what already works.
- Extra revenue in every salon
- Slots that used to go to waste find takers, at the price you set. Every slot filled is tracked: time, service, salon.
- Local communication, on brand
- Not content for the sake of it: a slot to take, posted on each salon’s own account, with the network’s look.
- Run from head office
- You set the framework once. You see what each salon fills, and which one falls behind.
For your franchisees
Making a living from the trade. Not just getting by.
A franchisee carries the salon on their shoulders. No time to watch the calendar, no time to post between clients. They get a tool that works while they work.
- Nothing to install
- Carden reads the booking system they already have. No hardware, no double entry.
- Nothing to decide alone
- The framework comes from head office; the setting is built with them. They can pause at any time.
- They see what goes out
- Every story posted reaches them as a notification in the Carden Pro app.
Pricing
No imposed discounts. A same-day slot is a service.
Discounting cancellations teaches clients to wait for the deal — and in the end, the network’s margin pays for it. Carden does the opposite. A same-day slot is worth something to whoever takes it: time saved, an urgent need sorted. It goes at the price you set, clearly displayed.
- Your network’s price as the floor
- Carden never lowers a price. A discount only exists if the salon or head office decides on one.
- A last-minute rate, as an option
- On the slots kept for the day itself: the client pays for the convenience of getting a slot now.
- 10% of the extra, nothing more
- No commission on usual services. Carden earns when the salon earns more, not before.
The range, per salon
A cancellation goes out as a story on the salon’s Instagram and Facebook. It reaches people at home.
€9.90 per salon per month
Find out moreCarden spots the slots to keep for the day itself, then opens them to last-minute clients, at a last-minute rate.
€29.90 per salon per month, Story included
Find out moreCarden Story and Carden Last Minute are live in France and opening country by country. The audit and Carden Salon are available everywhere.
How it works
Three salons first. The whole network next, if the numbers hold up.
The audit
We put a figure on what gets lost between schedule and reality, in one to three salons.
The pilot
Four to six weeks, one setting per salon. We count the slots filled.
The rollout
Each salon connected with you, with its own setting. Head office’s framework applies everywhere.
Do we have to migrate our salons to install Carden?+
No. Carden connects read-only to the booking systems you already use — Fresha, Treatwell or another — and never changes anything. It works only on what happens on the day. No migration, no double entry, nothing changes in the salon.
Who decides: head office or each salon?+
Both, each at its own level. Head office sets the framework: the story branding, the services included, posting times and frequency, the price floor and the level of premium allowed. Within that framework, each salon gets a setting built on its own days. That’s what makes a rollout workable across a whole network.
Won’t it make the brand look like it’s discounting?+
No. Carden never offers a discount on its own initiative: a slot goes at the price set by head office or the salon — the usual price, a last-minute price, or an offer if you decide on one. The story disappears after 24 hours and never touches the price list.
How does head office measure what it brings in?+
Every slot filled is tracked: the time, the service, the salon and the channel it went through. Consolidated for the network, broken down salon by salon. The pilot is judged on those figures, not on a demo.
What about salons in the network that take walk-ins?+
They’re covered by Carden Salon, described on the walk-in chains page. Both approaches sit side by side in the same network without getting in each other’s way.
What’s the pricing model for a group?+
€9.90 (Carden Story) or €29.90 (Carden Last Minute) per salon per month. No commission on the salons’ usual services. On last-minute slots, Carden takes 10% of the extra, nothing on the base price. For a network, pricing is agreed during the pilot. Carden Story and Carden Last Minute are live in France and opening country by country; the audit and Carden Salon are available everywhere.
A lost slot can become one that pays.Start with three salons.
The audit puts a figure on what gets lost between schedule and reality; the pilot shows what Carden wins back. Then you decide, on your own numbers.